CONDUCT OF WORKSHOP ON NAVIGATING COMMERCIAL WATER: MARKETING STRATEGIES FOR NIGERIAN NAVY

As part of effort at repositioning the Subsidiaries of Naval Holdings Limited for enhanced productivity in a highly competitive market, the Naval Engineering Services Limited organized a workshop on 12 September 2024. The Workshop seeks to develop new strategies to navigate commercial waters through effective marketing strategies. Three papers were delivered by experienced and erudite resource persons, followed by robust interactive sessions which highlighted various strategies to navigate a complex market terrain. The event, which was co-sponsored, attended by the Chief of the Naval Staff Vice Admiral Emmanuel Ikechukwu Ogalla (AM) represented by the Chief of Policy and Plans, Rear Admiral JDK Akpan. The objective of the Workshop was achieved as it created a means of cross fertilizing ideas between the public (AFN) and private sectors promoting a formidable hybrid strategies with military timeliness and precision as well as the subtle and benign approach from the private sector. Naval Dockyard Limited was principal stakeholder at the event and conducted the Special Guest of Honour and other eminent personalities round the Yard to acquaint them with some of its recent activities and modest achievements.